Harmful advice, or How to kill a startup faster

E-commerce experts from Prom.ua structured the distinctive features of previously failed projects in this segment and developed a number of “harmful advice”, one might say, anti-advice, which will definitely lead your Internet business to failure:

• “If you decide to open an online store, immediately try to implement a maximum of complex and intrusive functionality. No one will leave the site alive: polls, newsletters, mini-games, online support, expert consultations. It’s okay if they work incorrectly at first – reading news in incorrect encoding is even more interesting, and talking to a robot that knows only five phrases in online support – develops undemandingness and tolerance in the consumer.”
• “It is better to host on free hosting. The name of the site should be as complex as possible and immediately indicate its functionality / owner. For example, stores with the addresses ivan-trofimovich-ltd.prodam.komod.narod.ru or odezhda-iz-germanii-so-skidkoy.stylniy.second.kiev.ua will definitely attract visitors, because the length of the link to the site, as the length a limousine is a source of pride for the owner.”

• “The store interface must be as colorful as possible – after visiting the site once, a person should never forget it. Use gif animation, it’s stylish and modern.”
• “You don’t have to post photos of the products, you can wait – people should know for themselves what they want to buy, and those who don’t know can always Google it. It is not necessary to make product filters, let the site guests not be lazy to read the price lists.”
• “Advertise your store on the cheapest platforms. In any case, your target audience should be everyone, so it is more effective to bring the maximum number of people to your site, and after coming once, people will not be able to refuse to buy.”
• “It is not necessary to respond to letters in support of the site and complaints – all the same, those who wrote will forget or simply will not be able to do anything. There is still an unplowed field of potential consumers, one dissatisfied Internet client – we don’t care.”
• Finally, I would like to say that if your project still crashes, do not despair. According to Steve Blank, an entrepreneur who teaches at Berkeley, Stanford, and Columbia universities), experiencing failure goes through six stages: shock and surprise, denial, anger and blame, depression, acceptance, and finally, inspiration and change. And here are the lessons he gives to budding entrepreneurs:

Do not get stuck in the stages of denial, accusations or depression – keep moving forward; namely: not to shy away from accepting your role in failure, after which you will receive inspiration that will help you change your behavior, accept the challenge and do things differently next time.